Tin Star Show Us Your Taco
Tin Star wanted to increase brand awareness and drive traffic growth in the physical restaurants.
Social Media Management + Social Competition = Engaged Audience
By utilizing Twitter, Facebook, Foursquare, and Tumblr, (and a little extra sauce) we took a brand with minimal social presence and flipped it upside down. The "Show Us Your Taco" social campaign drove restaurant sales and created an outlet for passionate Tin Star patrons to engage in a way that got their friends and family involved.
They Showed Us Their Tacos
An interactive blog served as a hub where consumers submitted pictures of their favorite Tin Star meals to win prizes and conducted contests in which fans were able to create, name, and vote on new menu items in order to win. We took customers who wanted to be more than fans and gave them a way feel connected.
More Tacos, Please!
The Tin Star Facebook fan base grew 31% and more importantly, traffic to stores saw a marked increase leading to double digit sales growth in tacos. As a result of the "Show us Your Taco" campaign, the majority of tacos devoured at Tin Star stores were created and named by their fans