TEDxSMU Social Media Management & Guerrilla Learning Project
TEDxSMU required a bulletproof communication strategy to manage and extend the reach of its active community.
Expertly Managed Social Platforms
Extra Sauce provided consultation to grow the TEDxSMU fan base through ongoing and engaging communication across all TEDxSMU social accounts.
TEDxSMU and TEDxKIDS were able to provide on-site live-tweeting, giving fans who were not in attendance a play-by-play interactive experience. They curated and responded to thousands of media inquires throughout the events.
Guerrilla Learning Project
The Guerrilla Learning Project was a concept so community oriented it earned a spot on the TEDxSMU stage. The campaign empowered current TEDxSMU fans to evangelize the conference where they lived and traveled.
Posters containing teaser message variations, QR codes, and links were distributed guerrilla-style by attendees. When scanned with a smartphone or typed in, these posters link to a mobile optimized website with a specific TED Talk. Attendees were not only promoting TEDxSMU, but teaching people when and where they didn't expect it.
Extra Sauce was able to gather data on scan locations and times, message variation performance, sharing insights, and more, enabling TEDxSMU staff to better steer it's message of learning where it was needed most.