Fatboy USA Social Branding & Development
Fatboy is a design-centric firm but had no in-house digital development capabilities and needed social media assistance to free up their time and add value to their marketing efforts.
Community Management, Custom Tabs, Invisible Variants
Extra Sauce built a solution that allowed Fatboy to uncover the exact demographic of the people visiting their page well beyond standard Facebook demographics. Extra Sauce provided valuable and appealing content to their target demographic during the trial period based on individual fan profiles.
Using targeted Facebook demographics, we designed, placed and managed social ad campaigns and provided in-depth reporting on the power of hyper-generated messaging, and how it correlates back to sales.
Ham it up, Fatboy
Extra Sauce launched the "Spotted" campaign encouraging the submission of photos of their fans lounging on a Fatboy. The separate blog added another layer of engagement and a healthy helping of fun. Shots were submitted from across the country from stores, homes, and events