Cumulus Media Digital Realign
Cumulus Media needed a solid understanding, foundation, and management system for a shift in digital marketing, online consumption, and audience engagement across all of their radio stations.
We helped the nation’s second largest radio broadcaster literally re-invent themselves by unlocking the power of the social graph. The new face of Cumulus Media radio integrated a DJ driven streamer with station and show Facebook pages and a social driven CMS platform for all of their web sites. Now Cumulus content is platform agnostic and engages the user in a consistent manner on the user's own terms.