Extra Sauce

Data Driven Digital Marketing Design, Development & Analytics To Understand Your Customers.

Cumulus Media Digital Realign

Objective

Cumulus Media needed a solid understanding, foundation, and management system for a shift in digital marketing, online consumption, and audience engagement across all of their radio stations.

Cumulus Broadcasting Website Templating

The Sauce

We helped the nation’s second largest radio broadcaster literally re-invent themselves by unlocking the power of the social graph. The new face of Cumulus Media radio integrated a DJ driven streamer with station and show Facebook pages and a social driven CMS platform for all of their web sites. Now Cumulus content is platform agnostic and engages the user in a consistent manner on the user's own terms.

Cumulus KSCS Radio Facebook Cumulus KSCS Radio Facebook Shows Page