Coca-Cola Zero Fan Combine
Create a touch-screen match game based on college rivalries to increase fan engagement and length of stay during the Coca-Cola Zero Fan Combine events at college football games around the nation.
Leveraging Competitive Nature with Touch Screen Games
Extra Sauce developed and implemented a college football rivalry-themed match game that could be played by large groups of college football fans on touch-screen tablets. We cross-coordinated with the venue event staff, as well as Coca-Cola Zero brand ambassadors to set up, run and manage this part of the Coca-Cola Zero Fan Combine.