Extra Sauce

Data Driven Digital Marketing Design, Development & Analytics To Understand Your Customers.

Coca-Cola Zero Fan Combine

Objective

Create a touch-screen match game based on college rivalries to increase fan engagement and length of stay during the Coca-Cola Zero Fan Combine events at college football games around the nation.

Coca-Cola Zero Base Edition Match Game

Leveraging Competitive Nature with Touch Screen Games

Extra Sauce developed and implemented a college football rivalry-themed match game that could be played by large groups of college football fans on touch-screen tablets. We cross-coordinated with the venue event staff, as well as Coca-Cola Zero brand ambassadors to set up, run and manage this part of the Coca-Cola Zero Fan Combine.

Coca-Cola Zero Match Game Coca-Cola Zero Match Game Play Coca-Cola Zero Match Game Leaderboard