Extra Sauce

Data Driven Digital Marketing Design, Development & Analytics To Understand Your Customers.

Smirnoff Battle of the Clubs

Smirnoff was looking a way to connect and engage fans globally for their Battle of the Clubs competition in a way that was interactive, entertaining, and data driven.

Extra Sauce concepted and built a Facebook application and RFID enabled tablet application for use at the events happening worldwide.

  • Web
  • Tablet
  • RFID
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US Army Show Your Strong Face

The US Army held events nationwide in their search for the next face of their recruiting efforts and needed to increase participation, interaction, and awareness both online and off.

Connected via RFID enabled events, participants in the competition posed for photos that were automatically tagged and uploaded in real-time to the Show Your Strong Face Facebook application.

  • Web
  • RFID
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Smirnoff Global Community

Smirnoff's Nightlife Exchange Project included parties all over the world and they wanted a way to illustrate how Smirnoff creates a global community in an engaging, informative, and fun way.

By harnessing the social graph and using real-time updates Extra Sauce was able to create a unique, continuously-moving, dynamically-generated, narrative-style presentation that showed party-goers just how big and connected the Smirnoff community is.

  • Web
  • RFID
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TEDxSMU Guerrilla Learning Project

TEDxSMU needed help managing their rigorous online community management efforts year round as well as extend the reach of their existing community.

  • Mobile
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Lincoln Intelligence Project

Lincoln launched a campaign in search of America's smartest company with proceeds raised during the competition going to charity. Extra Sauce provided the design and development know-how necessary to create the games that would test the participants recognition, memory, aptitude, and intuition.

  • Tablet
  • RFID
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Coca-Cola Zero Fan Combine

Coca-Cola Zero created a traveling campus tour—The Coca-Cola Zero Fan Combine—that let college football fans test and demonstrate their school spirit with a series of hands-on interactions.

Extra Sauce developed and implemented a touch-based tablet game, where college rivals could compete against the clock and each other for bragging rights.

  • Tablet
  • RFID
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Canyon Foods Sales Driven Social

Canyon Foods was looking for a way to amplify the passion existing custommers had for it's tasty high-end delicacies. We gave them some extra sauce.

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Cumulus Media Digital Realign

Cumulus Media was ready to re-invent radio. Extra Sauce performed a digital audit and put the results to work in a complete digital and social overhaul.

  • Web
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Toyota Ride & Drive

How do you keep consumers engaged while doing product research? Take a look.

  • Tablet
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Fatboy USA Social Branding & Development

Extra Sauce took a brand seen as fun offline and made it fun online.

  • Web
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